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Inspired by Jay Z 's song Picasso Baby & Kanye West collaboration with many artists such Murakami & George Condo, Christian Luiten and Curtis Penning started Avant Arte in 2014: an Instagram account with work by contemporary artists. It grew into a profile with over 2.5 million followers and the entrepreneurs have now set up a platform on which special editions of the work of artists are sold.


Join us during this Instagram Live where they share their journey towards this successful art business as well as show us some behind-the-scenes at their Studio in the Netherlands and upcoming collaborations with the likes of Thomas Sanchez & James Jean just to name a few.


They share their most memorable moments, from meeting Cai Guo-Qiang and Jenny Holzer. Watch the full video to learn more about the humble beginnings of Avant Arte.
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